Our work revolves around answering the most important questions our clients face when it comes to identifying the people who can impact the success of their products and portfolios. Every KOL identification project is built around clear objectives, transparent methods and outputs that pharma and biotech teams can immediately use.
Our Recent KOL Identification Projects
Over the years, we have solved a wide range of client needs, from identifying strategically important global KOLs to unearthing promising emerging experts, from validating existing expert lists to making sense of complex, multi-stakeholder KOL landscapes. Across therapy areas and geographies, our KOL identification work helps teams see who really matters and where to focus their engagement.
Typical outcomes from recent KOL identification projects include:
Experts identified and profiled across global, regional and local levels, with clear segmentation and prioritisation.
Survey completes and interviews that add qualitative depth to quantitative identification, validating which experts are most influential in practice.
Client hypotheses debunked and refined as data reveals unexpected influencers, digital voices and catalysts of change.
Therapy area strategies sharpened and put into action based on a clearer understanding of who shapes guidelines, access and adoption.
Examples of KOL Identification in Practice
Our KOL identification work spans multiple diseases, lifecycle stages and questions, often combining classic KOLs with rising stars and digital opinion leaders. The examples below illustrate the types of challenges we address:
Kidney disease
Global and local experts identified, interviewed and segmented, helping a team refine its strategy and move from insight to concrete action.
GI cancers
A crystal-clear picture of the global KOL and stakeholder landscape, integrating investigators, guideline authors and patient organisations.
Psychiatry
Forward-thinking psychiatric experts and digital voices highlighted to support a novel mechanism and new care models.
Ophthalmology
In a neglected disease contested by multiple specialties, we identified the experts, referral pathways and rare emerging specialists that really shape practice.
Alongside traditional KOLs, we also surface DOLs, media figures and community catalysts whose influence is critical to real-world behaviour.
What Clients Gain from Our KOL Identification Work
Clients frequently describe the outputs of our KOL identification projects as “mind blowing pieces of information that get big bosses thinking about what to do next”. They gain both confidence that they are engaging the right experts and clarity about where to adjust their plans.
Solid, hand-picked lists of ranked experts, aligned with clear use cases across medical, commercial and clinical functions.
Country-specific referral pathways and profiles that explain how care actually flows and who influences decisions on the ground.
Identification of very rare emerging experts who can shape future practice and evidence generation.
Speak to us about how we can
help you identify the people who can impact the success of your brand and scientific story.
