Our KOL Identification Services
So, what do we actually do for our clients, all day, every day? A whole load of work, all around the experts who shape clinical practice, guidelines and perception in your therapy areas.
What We Do
How does our work help our clients craft, execute and evolve their KOL identification strategy in pharma and biotech? We identify the right experts, at the right time, with the right evidence behind every name on the list.
KOL Identification & Mapping in Pharma & Biotech
From global online clinical voices to passionate micro-influencers, digital opinion leaders now shape how science is discussed, shared and interpreted among HCPs. Traditional KOL lists rarely capture this digital layer of influence.
We identify the DOLs who truly matter to your brands and disease areas, combining social and digital signals with clinical credentials so you can design informed, omnichannel engagement strategies.
Emerging Expert / Rising Star Identification
Your KOL pipeline should continually evolve with your therapy area, not stay fixed on the same familiar faces. Working with “the same ten people” risks missing tomorrow’s thought leaders and the experts who are closest to new science and changing practice.
Our emerging expert identification work surfaces rising stars and mid-career specialists with growing impact, helping you build long-term, compliant relationships before they become the most in-demand KOLs in your space.
Digital Opinion Leader (DOL) Identification
From global online clinical voices to passionate micro-influencers, digital opinion leaders now shape how science is discussed, shared and interpreted among HCPs. Traditional KOL lists rarely capture this digital layer of influence.
We identify the DOLs who truly matter to your brands and disease areas, combining social and digital signals with clinical credentials so you can design informed, omnichannel engagement strategies.
Catalyst of Change Identification
Front-line behaviour often shifts because of trusted local colleagues, not just national or international KOLs. These “catalysts of change” play a crucial role in how new evidence and practice patterns spread in real-world settings.
Our catalyst of change identification work pinpoints these community-level influencers, so your field and medical teams can support behaviour change through the people HCPs actually turn to for day-to-day guidance.
KOL List Validation and Prioritisation
You already know many of the key names, but lists built over years can become outdated, unbalanced or misaligned with current strategy. Internal knowledge alone can make it hard to decide who should remain a priority, who should move down the list and who is missing.
Our KOL validation services provide objective, data-backed checks on existing lists, scoring and segmenting experts so you can refine your priorities and ensure your KOL identification efforts stay relevant and defensible.
From Identification to Mapping and Engagement
Identifying the right people is the first step; understanding how they connect and how best to work with them is what drives impact. KOL identification outputs can be extended into KOL mapping and engagement planning through our close partnership with kolmapping.com and VML Health.
We design KOL identification projects so they plug directly into mapping, advisory planning, insight generation and omnichannel programmes, giving you a coherent, end-to-end view of your expert ecosystem.
Speak to us about how we can
help you identify the people who can most strongly impact the success of your brand and evidence strategy.