Four Tenets of Our KOL Mapping Approach
These four tenets guide how we design every KOL mapping project. Each one adds a different dimension to the landscape we create and, together, they turn data and insights into decisions your teams can act on.
Direct Engagement for KOL Identification
Interviews, surveys and direct engagement with KOLs, HCPs, stakeholders and others relevant to your brief sit at the core of our KOL identification work. You will not find the insights we gather anywhere else, because they come directly from the very people who can shape the success of your strategy.
Imagine we are building a precise KOL identification picture for your therapy area – direct engagement is the brush we use to capture nuance, intent and real-world impact behind every name.
Contextual Investigation of Expert Landscapes
Focused, in-depth research around specific components of the KOL and stakeholder landscape is essential to uncover additional insights and provide context, reference and comparison. For KOL identification, that means understanding local systems, guidelines, referral patterns and competitive activity as well as individual CVs.
Knowledge without context, data without meaning, insights without action – what is the purpose of that? The KOL identification picture we are creating for you relies on this contextual investigation as the canvas that makes every expert’s role clear.
Quantitative Research for KOL Identification
Our quantitative work in KOL identification goes beyond simply counting publications and presentations. We delve into publication trends, clinical trials, congress activity and guideline contributions to segment experts and highlight who is most central to the scientific conversation.
This quantitative analysis helps prioritise KOLs, rising stars and digital opinion leaders, giving you actionable, data-backed insight to inform expert selection and engagement strategies.
Super-Large-Scale Analytics and Data Integration
We partner closely with you to harness and validate the data you already hold. Whether it is a large-scale data provider, CRM exports or information from national teams, we integrate and test these sources within our KOL identification framework.
By combining external intelligence with your internal data, we ensure KOL identification outputs are robust, compliant and aligned with how your organisation already works with experts.
